(2025)

Brand & Concept

The Indigo Cha logo is a thoughtful fusion of form and meaning—combining the letter "i," a semicolon, a candle, and a drop of water falling into a tube, all within a single, minimalist symbol. Inspired by the semicolon, the mark represents balance and continuity—a quiet middle ground between coffee and tea culture. The candle element evokes warmth and ritual, reflecting the brand’s focus on intentional, calming experiences. The water drop into the tube nods to ongoing innovation, symbolizing the brand’s commitment to crafting and evolving flavors that meet today’s expectations.

The palette of indigo and cobalt blue was carefully selected to reflect both the brand name and the deep, natural hues of black soybeans when dyed onto cloth—grounding the identity in both concept and origin.